It can’t put more ads into users’ feeds without harming their experience
As Facebook is running out of places to put ads in News Feed, its core money maker, it is now turning to other platforms – WhatsApp, Messenger and Instagram – for revenue growth.
According to a report in ReCode, Facebook has determined that it can’t put more ads into users’ feeds without harming their experience.
“The industry term for this is ratio of ads to other content, called ‘ad load’, and Facebook says News Feed’s ad load is all maxed out, hinting that its revenue growth might slow down ‘meaningfully’ this year due to this,” the report said on Saturday.
So, Facebook has now started selling mid-roll video ads and funding video projects that could host those ads. The company is even paying video publishers to make TV shows for Facebook.
It started selling ads inside Instagram Stories and on the same feature on its other platforms such as Messenger, WhatsApp and Facebook itself. – IANS