Hundreds of people waited outside Apple’s flagship Sydney branch in the early hours of Friday (Nov 3), in hopes of being among the first in the world to get the all-new iPhone X.
But one young man had more than just the iPhone X in mind as he stood in line.
It was all business for Lee Cselko.
The 16-year-old McDonald’s employee had landed himself in the 25th spot from the front of the queue but his intentions were clear – he was about to auction his place off to die-hard fans.
The teenager then had the brilliant idea of advertising his offer on Instagram.
In a well-thought-out move, he also promoted the spot on a whiteboard he placed next by his side.